LIONESS: Why have you chosen to dedicate yourself to this particular industry?ĪLPERT: If you define the industry, as data driven direct to consumer marketing, I chose it because learnings become repeatable, the business is scalable and it has no geographic risk. I founded Uno Alla Volta in 2002 but I used all of the infrastructure (people, technology, facility) from my first start up, Professional Cutlery Direct®, which I started in 1993 and for many years I ran them both together. LIONESS: How long have you been in business?ĪLPERT: Fourteen years or twenty-three years depending on how you count. This month she catches up with as our Entrepreneur of the Day. BusinessNewHaven Magazine named her the Small Business Person of the Year in 2001. Working Mother Magazine named Alpert one of three Entrepreneur Mom’s of the Year in 2009. All functions of the company are in-sourced, creating great jobs– from customer care, to fulfillment, from photography, to financial modeling, digital marketing, product development, IT, design and inventory management. Alpert employs a full-time team of 38 in Connecticut who strive to bring the human connection into every interaction. In 2002, she launched Uno Alla Volta, a national direct to consumer brand, of exclusive handcrafted treasures. Alpert, the founder and CEO of Uno Alla Volta, began her first company in 1993, Professional Cutlery Direct. Alpert, CEO and founder of Uno Alla Volta. What goes in to launching a national direct to consumer company? Today we talk with Terri S.
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